This book is the story of how four busy executives, from different backgrounds and perspectives, were surprised to find themselves converging on the idea of narrative as a valuable lens for understanding and managing organizations.
The authors describe the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking.
- ISBN10 6611028501
- ISBN13 9786611028503
- Publish Date 1 January 2005 (first published 24 August 2004)
- Publish Status Active
- Out of Print 21 August 2012
- Publish Country US
- Imprint Elsevier Science & Technology
- Format eBook
- Pages 207
- Language English