How did a pioneering company in the semiconductor industry not only survive but thrive in the face of the explosive change and upheavals that forced it to transform itself twice in the course of its thirty-year history?
The answer lies in the quality of its strategy-making process, contends leading strategic management scholar Robert A. Burgelman in this extraordinary book based on an exhaustive twelve-year study he conducted inside Intel Corporation.
At once a history of strategy-making at Intel as well as a strategy-making field manual that any high-technology manager will need to consult frequently, Strategy Is Destiny truly describes strategy-in-action as the way of life of senior executives in the corporation of the future.
- ISBN10 0743226038
- ISBN13 9780743226035
- Publish Date 28 January 2020 (first published 15 July 2002)
- Publish Status Active
- Publish Country US
- Publisher Simon & Schuster
- Imprint The Free Press
- Format eBook (EPUB)
- Pages 384
- Language English