What makes people buy the things they do? This audio cassette offers marketers insight into the buying behavior of American consumers. It reveals the hidden needs, motivations, and physical and psychological influences behind their buying habits. Presents invaluable information that can be applied to product design, packaging, marketing, and advertising. Describes how consumers learn about products and develop attitudes toward products and brands, stores and services.
- ISBN10 0471621277
- ISBN13 9780471621270
- Publish Date 24 July 1989 (first published 9 October 1986)
- Publish Status Out of Stock
- Out of Print 12 November 1998
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition New edition
- Format Paperback
- Pages 368
- Language English