Integrated Couponing. a Process-Based Framework for in-Store Coupon Promotion Handling in Retail (Advances in Information Systems and Management Science, #28)

by Axel Winkelmann

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  • ISBN13 9783832513474
  • Publish Date 20 October 2006
  • Publish Status Active
  • Publish Country DE
  • Imprint Logos Verlag Berlin GmbH
  • Format Paperback
  • Pages 270
  • Language English