Fast track route to fostering and exploiting a creative dynamic in any organisationCovers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff
Examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim
Includes a glossary of key concepts and a comprehensive resources guide
- ISBN10 1841123188
- ISBN13 9781841123189
- Publish Date 29 January 2002
- Publish Status Active
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Capstone Publishing Ltd
- Format Paperback
- Pages 118
- Language English