More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies.
This latest edition of Effective Use of Market Research explains how to develop representative samples, data protection legislation and the professional ethics incorporated in the MRS Code of Conduct.
- ISBN10 074944200X
- ISBN13 9780749442002
- Publish Date 26 March 2004 (first published 28 December 1988)
- Publish Status Out of Print
- Out of Print 23 February 2024
- Publish Country GB
- Imprint Kogan Page Ltd
- Edition 4th Revised edition
- Format Paperback (US Trade)
- Pages 256
- Language English