CRM in Financial Services gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment. It shows how to avoid the main problems and challenge some of the conventional wisdom about what is happening in the financial services market.
- ISBN10 0749436964
- ISBN13 9780749436964
- Publish Date 14 June 2002
- Publish Status Out of Print
- Out of Print 3 February 2021
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Hardcover
- Pages 480
- Language English