Dynamic Competitive Strategy by best –selling author Dr Tony Grundy casts a radically new light on Competitive Strategy by showing you the dynamic dimension of existing strategy tools and new ones created to deal with rapid innovation and turbulent change.
He shows us refreshing and challenging ways of developing strategy, including:
- Agile approaches to Strategy and Planning
- The art of the Cunning Plan –with 101 ways of being innovative
- The alien approach: how might an alien see your industry and business?
- A whole new set of dynamic strategy tools
- Scenario storytelling and the art of mental time travel
How emotional value can leverage competitive advantag
Dynamic stakeholder analysis and influencing
He also includes case studies of Arsenal, Brexit, Dyson, Metrobank, Tesco, the
infamous honey badger and others from everyday life.
This book provides an overall theory and a wealth of practical guidance
based on 30 years of Strategy Consulting and Management Research and
Teaching that will transform your thinking about strategy. Tony truly "turns
strategy upside down," as he does on the cover.
- ISBN10 1138081086
- ISBN13 9781138081086
- Publish Date 18 December 2017 (first published 6 December 2017)
- Publish Status Active
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format Hardcover
- Pages 278
- Language English