This work has a clearly defined goal: to make marketing easy to understand and easy to carry out. With graphics, tables and charts, and a jargon-free text, the authors cover: planning; understanding the market; identifying the product; fixing the right price; choosing the right channel; advertising; direct marketing skills; public relations; human resources; recruiting; negotiating skills; professional help; industrial relations; trade associations; and the Guild of Master Craftsmen. A series of case studies underscores the reality of the value of successful marketing for all companies, large and small.
- ISBN10 1861081243
- ISBN13 9781861081247
- Publish Date 17 February 2000
- Publish Status Out of Print
- Out of Print 30 June 2005
- Publish Country GB
- Imprint Guild of Master Craftsman Publications Ltd
- Format Paperback
- Pages 160
- Language English