This study describes how the small businessman, entrepreneur or investor can sell the right product for the smallest investment. Guidelines explain how to evaluate an idea as well as how to get inside advice on whether the product idea will work. Focusing on sales and marketing, the text details product appeal, how to set up a product flow chart, how to predetermine manufacturing costs, how to keep expenses low and when to do a business plan. It also details examples of the right and wrong moves other people have made when marketing an idea.
- ISBN10 0471532789
- ISBN13 9780471532781
- Publish Date 7 November 1991 (first published 5 November 1991)
- Publish Status Out of Stock
- Out of Print 14 May 1997
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 304
- Language English