Marketing is a new program that integrates the full range of DECA competencies for competitive event preparation. It takes advantage of the dynamic and interactive world of marketing today and allows your students to experience this first-hand. Built around the National Marketing Education foundations and functions of marketing, this text focuses on professional development, customer service, and technology as your students' keys to success. Using a magazine-style, contemporary design, Marketing is exciting plus informative!
- ISBN10 0538432322
- ISBN13 9780538432320
- Publish Date 19 October 2001
- Publish Status Out of Print
- Out of Print 5 April 2011
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Hardcover
- Pages 624
- Language English