As economic competition has increased, cities have themselves become "products" to be marketed aggressively in order to attract tourists, new industry and investment. Successful campaigns have demonstrated the real financial value of creating positive media images of cities and articulate marketing strategy can bring many benefits. This book introduces and explains the application of marketing theory to city management and urban planning. Using illustrations from Western Europe and North America, it shows how a successful marketing strategy can be conceived, planned, carried out, and the results monitored. The book can be used as a practical manual for planners and city managers. It is also a reference book for students and researchers on urban affairs which focuses and defines an important aspect of the modern city economy.
- ISBN10 047194470X
- ISBN13 9780471944706
- Publish Date 15 July 1990
- Publish Status Out of Print
- Out of Print 14 April 2000
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint John Wiley & Sons Ltd
- Format Hardcover
- Pages 226
- Language English