With its engaging presentation of concepts, INTRODUCTION TO MARKETING, 11e, International Edition, will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, McDaneil, Lamb, and Hair’s INTRODUCTION TO MARKETING, 11e, International Edition, will have students saying, "Now that's marketing."
- ISBN13 9780538754873
- Publish Date 5 May 2010 (first published 31 January 2009)
- Publish Status Out of Print
- Out of Print 12 March 2022
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition International Edition
- Format Paperback
- Pages 804
- Language English