This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis.
- ISBN10 0333645634
- ISBN13 9780333645635
- Publish Date 20 November 1995 (first published 30 June 1995)
- Publish Status Out of Print
- Out of Print 18 February 2000
- Publish Country GB
- Imprint Palgrave Macmillan
- Format Paperback
- Pages 320
- Language English