Customer Value Strategy describes the latest issues as well as current and future tactics in understanding the power of the customer and implementing strategies to complement this power. Designed for students and professors in degree courses, the book also serves practitioners in industry and continuing education programs. The book offers discussions on international competition, organizational culture and cultural change, the power of stakeholder groups, analysis of customers and process management and process reengineering.
- ISBN10 1577180380
- ISBN13 9781577180388
- Publish Date 21 December 1996
- Publish Status Cancelled
- Out of Print 27 September 2004
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Blackwell Publishers
- Format Paperback
- Pages 256
- Language English