This third edition of a work formerly known as "Introduction to Business" examines controversial business topics. They include the downfall of communism and the new economic order, the new Euopean community, characteristics of entrepreneurs and the US savings and loan crisis. 50 real-life cases from actual companies are featured, including R.J. Reynolds, McDonalds, GM Saturn, Disney and Citicorp.
- ISBN10 0538848286
- ISBN13 9780538848282
- Publish Date 15 December 1998 (first published 30 August 1992)
- Publish Status Out of Print
- Out of Print 15 January 1998
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 4th Revised edition
- Format Hardcover
- Pages 850
- Language English