Whether you are part of a small business or a multi-national company, effective marketing is essential for long-term success. This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include devising and constructing a marketing plan, using marketing research, segmenting your market, meeting your customer's needs, and increasing sales through marketing.
- ISBN10 034070537X
- ISBN13 9780340705377
- Publish Date 4 February 1998
- Publish Status Out of Print
- Out of Print 20 April 2005
- Publish Country GB
- Publisher John Murray Press
- Imprint John Murray Learning
- Edition 2nd Revised edition
- Format Paperback (B-Format (198x129 mm))
- Pages 80
- Language English