This modern, applied introduction to the most useful quantitative tools in business emphasizes optimization, simulation and decision analysis. The text introduces real, practical applications in finance, management, and marketing throughout and covers the entire modeling process with the use of spreadsheets. Microsoft Excel instructions are included in each chapter. Hundreds of real problems and case studies are used throughout the text and provide students with valuable exposure to the power of analytical modeling.
- ISBN10 1111531277
- ISBN13 9781111531270
- Publish Date 1 January 2012 (first published October 1996)
- Publish Status Out of Stock
- Imprint Thomson South-Western
- Edition 4th ed.
- Format Hardcover
- Pages 917
- Language English