Today's hottest business concept meets the realities of the modern workplace. "U R a Brand!" delivers 10 key personal brand strategies that aren't taught in business school - or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding, and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. "U R a Brand!" highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office, and budding entrepreneurs launching their own business ventures - all from the personal brand strategist and executive coach who helped them achieve their success.
- ISBN13 9780891062134
- Publish Date 4 June 2009 (first published December 2005)
- Publish Status Out of Print
- Out of Print 13 March 2010
- Publish Country GB
- Publisher John Murray Press
- Imprint Davies-Black
- Format Hardcover
- Pages 232
- Language English