This book is a clear and concise introduction to marketing in the small business. Informative and helpful, it focuses on the nature of marketing and the benefits of its applications, even where resources are limited. This book should be of interest to students of marketing and business studies, people working in small businesses.
- ISBN10 0415009200
- ISBN13 9780415009201
- Publish Date August 1989 (first published 3 August 1989)
- Publish Status Out of Print
- Out of Print 8 November 2009
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format Hardcover
- Pages 240
- Language English