Presenting the essentials of managerial economics in an accessible style, this book uniquely integrates the discipline to other managerial functions - including accounting, finance, human resource management, and marketing. Managerial Economics teaches students how to make better business decisions, not how to build models. Each chapter is centered around a real world business case study and develops this issue's relevant managerial economics principles in a straightforward manner. Examples of the major cases included in the text are: Coca Cola's vertical structure and pricing; Breakeven at the "Asian Wall Street Journal"; Fujitsu; Texas Instruments; the DRAM industry; Qwest's 230 per cent excess capacity; Northwest Airlines' pricing strategy; Airbus' organizational architecture; Microsoft vs. AOL in Internet service; and Amazon's vertical integration into warehousing. The discussions are reinforced with numerous supplementary cases, including Echo Bay Mines (Canada) and the Brisbane Concrete Cartel. Each chapter includes fifteen review questions underscoring basic principles, as well as over ten discussion questions applying these principles to recent business problems.
This second edition also emphasizes the economic principles of the 'new economy,' particularly scalability and network effects. "Managerial Economics" is supported by an instructor's manual and on-line resources for students and instructors.
- ISBN10 0631225161
- ISBN13 9780631225164
- Publish Date 19 September 2001 (first published 11 December 1997)
- Publish Status Out of Print
- Out of Print 23 April 2007
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Blackwell Publishers
- Edition 2nd Revised edition
- Format Hardcover
- Pages 592
- Language English