Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.
- ISBN10 0471553875
- ISBN13 9780471553878
- Publish Date 23 April 1992
- Publish Status Out of Stock
- Out of Print 14 August 1996
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Paperback
- Pages 288
- Language English