Mobile phones offer a unique opportunity for businesses to market their product on a one-to-one basis. Mobile marketing literally gets them into the customer's pocket: it allows an extraordinary degree of personalism and it's cheap. Pioneered in 2000 by those at the edge of commercialism (for example clubs in Ibiza sending clubbers text message flyers), household names such as Guinness and Cadbury have now got in on the act and its popularity is rapidly increasing amongst companies. In this book, Matt Haig looks into this medium: how to maximise it's use, how to avoid abuse (it is very instrusive) and how to ensure that campaigns pay off.
- ISBN10 0749437987
- ISBN13 9780749437985
- Publish Date 14 June 2002
- Publish Status Out of Print
- Out of Print 24 May 2010
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback (US Trade)
- Pages 256
- Language English