This is the first book to focus primarily on the unique process of merchandising. Principles are applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. This also relates the role of merchandising to other business fundamentals, including the impact of Quick Response on merchandising. Examples focus on textiles and apparel, with vignettes that describe alternative merchandising strategies. Applications to other consumer goods are also discussed. Practice math problems familiarize students with pricing and budgeting.
- ISBN10 1563671468
- ISBN13 9781563671463
- Publish Date February 1998
- Publish Status Active
- Out of Print 1 September 2015
- Publish Country GB
- Publisher Bloomsbury Publishing PLC
- Imprint Fairchild Books
- Format Hardcover
- Pages 405
- Language English