Emotionalisierung von Marken: Inter-industrieller Vergleich der Relevanz emotionaler Markenimages für das Konsumentenverhalten (Innovatives Markenmanagement)

by Tjark Freundt

Prof Dr Manfred Kirchgeorg (Foreword)

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  • ISBN10 383500395X
  • ISBN13 9783835003958
  • Publish Date 26 September 2006
  • Publish Status Active
  • Publish Country DE
  • Imprint Deutscher Universitatsverlag
  • Edition 2006 ed.
  • Format Paperback (US Trade)
  • Pages 401
  • Language German