A critique of management theory and the gurus who promote it. The authors, who spent two years travelling through Britain, the USA and the Far East, studying companies as they struggled to manage themselves, sort through the muddle of modern management theory and aim to explain it in plain English.
- ISBN10 0749326700
- ISBN13 9780749326708
- Publish Date 4 September 1997 (first published 15 October 1996)
- Publish Status Out of Print
- Out of Print 10 August 2021
- Publish Country GB
- Publisher Cornerstone
- Imprint Mandarin
- Edition New edition
- Format Paperback (A-Format (178x111 mm))
- Pages 416
- Language English