This is a guide on how to research, select and use numbers to sell a new product idea or a new venture. It also details how to build alliances with key players, build a broad base support, and design a presentation to appeal to a specific audience.
- ISBN10 0814404995
- ISBN13 9780814404997
- Publish Date 19 May 2000
- Publish Status Out of Print
- Out of Print 4 April 2008
- Publish Country US
- Publisher HarperCollins Focus
- Imprint Amacom
- Format Paperback
- Pages 304
- Language English