This text offers syndicated columnist Don Taylor's homespun parables, "horse sense", and tales of triumph gained while travelling and consulting across the US. It covers a range of topics including how to: improve business relationships; generate effective advertising and free publicity; track and analyze financial information; understand the difference between strategic planning and operational planning; deliver customer service and weed out the onerous customers that can drain a business; and start a new business without tripping up on the pitfalls.
- ISBN10 0814479146
- ISBN13 9780814479148
- Publish Date 29 April 1996
- Publish Status Out of Print
- Out of Print 17 June 2021
- Publish Country US
- Publisher HarperCollins Focus
- Imprint Amacom
- Format Paperback
- Pages 222
- Language English