Good managers understand what's going on inside their companies. Great managers also understand what's going on outside the company, and how it affects their business. The author describes how to conduct an "environmental scan" that allows managers to assess the forces operating in their external environment. This scan allows readers to comprehend the events taking place in the outside world and then take advantage of these opportunities and protect themselves against its threats.
- ISBN10 0814405045
- ISBN13 9780814405048
- Publish Date 12 October 1999
- Publish Status Out of Print
- Out of Print 17 June 2021
- Publish Country US
- Publisher HarperCollins Focus
- Imprint Amacom
- Format Hardcover
- Pages 256
- Language English