This unusual marketing guide looks at 47 successful remarketing campaigns which have relaunched failed products into leading brands. Examples include: Pepsi Cola, Timex and Malboro. The author seeks to demonstrate how the strategies applied to these high profile examples can also be successfully applied to virtually any business situation.
- ISBN10 817436238X
- ISBN13 9788174362384
- Publish Date 31 December 2002 (first published 26 August 1991)
- Publish Status Active
- Publish Country IN
- Imprint Roli Books Pvt Ltd
- Edition New edition
- Format Paperback
- Pages 240
- Language English