Everybody is a shopper - a fact no company can ignore! Based on results of never publicly seen real-world research, using ethnographic and neuroscience studies on some of the world's leading brands and retailers, this is an insider's expose on how shoppers choose and buy brands (often without knowing how they do) and how brands can promote themselves. The author is one of the world's leading analysts of shopper behaviour. This book is the result of 20 years of pioneering research (from filming shoppers in-store to brain scanning) into how people around the world really shop. It explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what really works for brands trying to persuade us to buy.
- ISBN13 9781907794186
- Publish Date 30 April 2012
- Publish Status Out of Print
- Out of Print 25 March 2021
- Publish Country GB
- Imprint LID Publishing
- Format Hardcover
- Pages 256
- Language English