Trading Up: Why Consumers Want New Luxury Goods - and How Companies Create Them

by Neil Fiske, John Butman, and Michael Silverstein

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  • ISBN10 1591840805
  • ISBN13 9781591840800
  • Publish Date 29 December 2004
  • Publish Status Out of Print
  • Out of Print 21 April 2012
  • Publish Country US
  • Imprint Portfolio
  • Edition Revised edition
  • Format Hardcover
  • Pages 300
  • Language English