Presenting core theories alongside practical applications, this publication will help students understand how to effectively move an organization toward strategic goals. Author Gary Cokins uses his deep knowledge of the subject matter to deliver an easy-to-follow road map to effective and strategic management through:
- Establishing the integral links between planning and performance
- Demonstrating how risk management and performance assessment impact planning
- Applying business analytics and Big Data in the finance and accounting functions as well as marketing, sales, operations and other functions
- Evaluating the effectiveness of a strategy map and the balanced scorecard as a management tool
- Tying budgeting to strategy and measuring the effectiveness of both via ongoing performance
Written in a plain, straight-forward fashion that will allow students to draw immediate value from its content, this book pulls together several topics in an elegant yet sophisticated approach. It uses detailed graphics and diagrams to provide students with a clear understanding of the dynamic intersection between key management and organization leadership topics that management accountants need to master in order to fill a strategic leadership role within their organizations.
- ISBN10 1119449499
- ISBN13 9781119449492
- Publish Date 3 November 2017 (first published 15 May 2017)
- Publish Status Unknown
- Publish Country US
- Imprint John Wiley & Sons Inc
- Pages 178
- Language English