A new state-of-the-art marketing simulation game - "Brands" - is a multi-product, multi-market simulation exercise. The firm and market structure allows the teams to market brands in three regional markets - USA, Europe and Asia Pacific. Extensive marketing research studies are included together with product design studies, perceptual positioning analysis, and full-scale test marketing, as well as competitive and market monitoring studies.
- ISBN10 0130874043
- ISBN13 9780130874047
- Publish Date 31 August 1992
- Publish Status Out of Print
- Out of Print 31 October 2009
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Prentice-Hall
- Format Paperback
- Pages 640
- Language English