Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere.
Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.
- ISBN13 9781522518662
- Publish Date 1 March 2017
- Publish Status Active
- Publish Country US
- Publisher IGI Global
- Imprint Business Science Reference
- Format eBook
- Pages 443
- Language English
- URL http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1865-5&buylink=true