This inspirational book explains how using marketing principles to underpin every aspect of activity can transform how not-for-profit organisations to meet need and achieve their objectives. Importantly it describes how commercial marketing concepts and theory, adapted to suit not-for-profit organisations, have a fundamental contribution to make to the quality, design and features of services as well as fundraising and campaigning.
- ISBN10 1860724590
- ISBN13 9781860724596
- Publish Date 1 July 2011
- Publish Status Out of Stock
- Out of Print 20 April 2021
- Publish Country GB
- Imprint ICSA Publishing Ltd
- Edition 2nd Revised edition
- Format Paperback
- Pages 288
- Language English