This innovative new approach to statistics simplifies concepts for those using them in the business world. The book discusses the basics of statistics starting with an introduction to business research. It explores how and why to apply statistics to business research. The text covers all relevant descriptive statistics, normal curves and standard scores; correlation; regression; and inferential statistics. It also includes a section on validity and reliability. The book ends with a section on using statistics in a research study and testing students' ability to identify when to use each statistical test.
- ISBN10 0761838848
- ISBN13 9780761838845
- Publish Date 23 December 2007
- Publish Status Active
- Publish Country US
- Imprint University Press of America
- Format Paperback
- Pages 224
- Language English