Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google’s Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.
Updates specific to this edition include:
Powerful bidding strategies using remarketing lists for search ads
New ad extension features
Automation capabilities using scripts
Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google Ads account for your business
Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by Google Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined campaign proven to increase search engine visibility, consistently capture clicks, double website traffic, and increase sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
- ISBN10 159918673X
- ISBN13 9781599186733
- Publish Date 10 December 2020 (first published 24 November 2020)
- Publish Status Active
- Publish Country US
- Imprint Entrepreneur Press
- Edition 6th edition
- Format Paperback (US Trade)
- Pages 367
- Language English