A new edition of the bestselling guide to creating a successful marketing plan. The One-Day Marketing Plan, a Business Week Book Club and Fortune Book Club selection, now includes a software disk that will streamline marketing planning. The worksheets and models supplied on disk make the preparation of a comprehensive marketing plan fast and painless. Simplify plan preparation by consolidating the process into 10 basic steps that will work for any product, service, or company. Features time-saving tips, extensive worksheets and model formats, and designed to help save time and money.
- ISBN10 0844202479
- ISBN13 9780844202471
- Publish Date 1 January 1999 (first published 1 March 1992)
- Publish Status Out of Print
- Out of Print 12 December 2011
- Publish Country US
- Imprint NTC Publishing Group,U.S.
- Edition 2nd edition
- Format Paperback
- Pages 322
- Language English