A desktop tool for marketing directors/managers, sales managers, product managers, advertising professionals, and anyone else involved in advertising management. The book shows how to plan, implement and manage an effective advertising programme.
- ISBN10 0130073458
- ISBN13 9780130073457
- Publish Date December 1992
- Publish Status Out of Print
- Out of Print 30 October 2009
- Publish Country GB
- Publisher Pearson Professional Education
- Imprint NYIF
- Format Hardcover
- Pages 650
- Language English