English Desire in the Olympic Spotlight: Language Policy and Planning for the 2008 Beijing Olympics (Trends in Applied Linguistics [TAL])

by Jie Zhang

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This book is the first study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds.
  • ISBN10 161451495X
  • ISBN13 9781614514954
  • Publish Date 15 March 2021
  • Publish Status Forthcoming
  • Publish Country US
  • Publisher De Gruyter
  • Imprint De Gruyter Mouton
  • Format eBook
  • Pages 300
  • Language English