Future of Business (Available Titles Cengagenow)

by Lawrence J Gitman

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The Future of Business: The Essentials, 2e offers a brief yet complete introduction to business concepts and terminology using a student-centered, practical, and relevant approach. Stressing to students that 'You Are the Future of Business,' The Future of Business: The Essentials teaches students to navigate through the sometime stormy business environment by stressing important business issues such as customer satisfaction and quality, entrepreneurship, cultural and workplace diversity, ethics, global business, technology, teams, and e-business.
  • ISBN10 0324207271
  • ISBN13 9780324207279
  • Publish Date 27 February 2004
  • Publish Status Unknown
  • Out of Print 27 May 2015
  • Publish Country US
  • Publisher Cengage Learning, Inc
  • Imprint South-Western
  • Edition 5th Revised edition
  • Language English