Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service--until now.
Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.
- ISBN10 1576754049
- ISBN13 9781576754047
- Publish Date 10 September 2006 (first published 1 January 2006)
- Publish Status Active
- Publish Country US
- Imprint Berrett-Koehler
- Format Paperback (US Trade)
- Pages 264
- Language English
- URL https://penguinrandomhouse.com/books/isbn/9781576754047