This title presents a fast track route to successfully taking new ideas to market. It covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery. It features examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen. It includes a comprehensive resources guide.
- ISBN13 9781841123851
- Publish Date 11 February 2002 (first published 10 January 2002)
- Publish Status Active
- Out of Print 20 December 2011
- Publish Country AU
- Publisher John Wiley & Sons Australia Ltd
- Imprint Titles Supplied by John Wiley & Sons Australia
- Format eBook
- Pages 118
- Language English
- URL http://wiley.com