World of Business

by Lawrence J Gitman and Prof Carl McDaniel

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Book cover for World of Business

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The book is organized around eight Trends in Business which look forward at emerging issues that affect business, rather than the historical perspective that many competitors take. This book has had extensive coverage of careers in business in its first edition, and it has been beefed up in this edition. This is often viewed as a class to recruit business majors; our career coverage should help achieve that goal.
  • ISBN10 0538815345
  • ISBN13 9780538815345
  • Publish Date 1 January 1992
  • Publish Status Out of Print
  • Out of Print 16 July 1999
  • Publish Country US
  • Imprint Thomson South-Western
  • Edition New edition
  • Format Paperback
  • Pages 816
  • Language English