Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value-creating system itself, within which suppliers, business partners, allies, and customers work together to co-produce value.
- ISBN13 9780470842690
- Publish Date 11 December 2001 (first published 29 July 1998)
- Publish Status Active
- Out of Print 6 December 2011
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format eBook
- Pages 184
- Language English
- URL http://wiley.com