In 1983 Richard Normann published the worlda s first book presenting an integrated framework on the management of service producing companies. Now he provides a new approach to strategy: an original way to think about organisations and create a different future. In this demanding but rewarding book he shows that providing organisations are prepared to rethink the way they do business they can occupy the competitive high ground of the future. To do this they must transform concepts and frameworks into action. aeo Provides new business models. aeo Shows companies how to reframe their business and take advantage of the opportunities created in the space of "unbundling and rebundling".
- ISBN13 9780470355541
- Publish Date 11 March 2008 (first published 30 May 2001)
- Publish Status Active
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format eBook
- Pages 352
- Language English
- URL http://wiley.com