Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business

by Libby Sartain and Mark Schumann

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In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
  • ISBN13 9780470419557
  • Publish Date 6 June 2008 (first published 1 January 2006)
  • Publish Status Active
  • Publish Country US
  • Publisher John Wiley & Sons Inc
  • Imprint Jossey-Bass Inc.,U.S.