New in paperback! Pricing is a vital and complex element of the marketing mix. The right price can be the key to profitability and the establishment of a sustainable and successful market position. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximising the long-term profitability of the firm within the constraints of cost structure and the market place.
- ISBN10 0333694139
- ISBN13 9780333694138
- Publish Date 7 April 1997 (first published 6 February 1995)
- Publish Status Active
- Out of Print 24 August 2016
- Publish Country GB
- Imprint Palgrave Macmillan
- Format Paperback (UK Trade)
- Pages 232
- Language English