Small Business E-Commerce Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-commerce within the small business sector.
- ISBN13 9781403912329
- Publish Date 28 August 2003
- Publish Status Out of Print
- Out of Print 5 August 2021
- Publish Country GB
- Publisher Macmillan Education UK
- Imprint Red Globe Press
- Format Paperback
- Pages 257
- Language English